The storytelling, especially the marketing story, doesn’t always mean loud and enthusiastic narration. Here you should know the right way of connecting with your audience on an emotional and exciting level.
It’s not necessary that you should relate your own obsessed work and uncertainties in another way to take hold of the attention of the audience. Though you can, be sure that you don’t slip your darkest and deepest secret.
So, how do you proceed to tell a good marketing story?
Make sure that there are five aspects of telling a good and great marketing story:
You need a hero
All stories are about someone who might be a big professional expert or be just a talking toy.
Never think of others as the biggest hero. This is a great mistake. It’ll give rise to insecurities. But it causes to happen selfishly, and simply overlooked marketing significance.
Telling a convincing marketing story, target your customer as a hero.
Who’s the hero? Hero is the one who is transformed with the progress of the story—from the ordinary to the extraordinary.
You need a goal
Good businesses tend to transform the customers by solving their problems. You need to appreciate customers’ present status, and also know their goals.
Know what’s in his mind about the transformation. What transformation is she seeking? Is it a fitness transformation, or a transformation in a relationship? A wealth transformation or a career transformation?
Until you understand the goal of your customer-hero, you will never have a marketing story. You just have a compilation of stories or anecdotes.
You Need an Obstacle
Easy transformation never makes your business interesting. Its obstacles and overcoming them with good strategies are the meat of your compelling story.
There may be obstacles from outside of your customers’ victory. But, it is the internal obstacles that are always interesting.
What’s it that pulls back your customer-hero to achieve his goal? What outer elements are in his way to success?
More importantly, knowing about psychological inhibition should be taken into consideration very seriously. What internal limitations must be overcome to achieve his prized goal?
You Need a Better Mentor
If your customer is the Hero of your marketing, what does it matter to you? If your customer is a well-known person and you are also a big business guy who can take the role of a wise mentor for providing necessary info and tools. These will take your hero to attain his goal.
Never take it for granted that you will be able to solve all the problems of your customers.
You Need a Moral
When you are describing a story for marketing, it is imperative that you obviously specify the morals of the story. Yes, the stories should show that the people have started to overcome the obstacles and achieve their goals.
Also, give the customers ideas about the way your industry can provide the work of mentoring as well as guiding them with a view to give them better versions of the marketing.
Show them the way how hero customers will conquer the internal and the external obstacles to get the searching goals they are searching for.